Habits take time. Membership gives you that time.

incepra® is built around cycles of 90 days, long enough for a habit to settle. As a member, your habit-building journal and targeted nutritional support arrive on schedule, as one system, at a member price. Alongside them, the members’ environment goes deeper into the habits you are building.

Just received your box? 

A one-time box lets you begin. Membership keeps the whole system with you, cycle after cycle, and adds what a box on its own does not.

Members’ environment

Articles on each habit in your habit-building journal, with the research behind it and practical ways to build it into your day. For members only.

A habit-building journal

with every new cycle

Member pricing

€142 a month on a monthly plan, or €115 a month on a three-month plan (billed every three months), including your first box. A one-time box costs €160.

Free shipping

On every delivery of your plan.

A cycle lasts three months: 90 days in the habit-building journal, one habit at a time. First the content on your life theme, then a self-assessment, then reflection prompts that build the habit week by week. When the cycle ends, you decide where to go next.

Membership 3 How Cycle Works

Choose a monthly or a three-month rhythm. Both plans include the members’ environment, free shipping and the 90-day promise on your first order.

Monthly Plan

Billed and delivered every month

  • Member price: €142 per month instead of €160 for a one-time box
  • Billed and delivered every month
  • Delivered on schedule, so there are no gaps
  • Pause or cancel with effect from the end of the current month
  • Access to the members’ environment
  • The 90-day promise on your first order (request window: day 90 to day 104)
  • Free shipping

3 month plan

Billed quarterly: €345 every three months

  • Member price: €115 per month instead of €160 for a one-time box
  • Billed every three months at €345
  • Delivered on schedule, so there are no gaps
  • Pause or cancel with effect from the end of the current 90-day cycle
  • Access to the members’ environment
  • The 90-day promise on your first order (request window: day 90 to day 104)
  • Free shipping

The 90-day promise. Both plans come with it. Complete your first 90-day cycle, and if incepra® hasn't been right for you, you can ask for the full amount of that cycle back from day 90 after receipt, for another 14 days. Nothing needs to be returned; we only ask you to fill in a short questionnaire. Pausing or cancelling before day 90 ends the promise.

Membership 1 Choose Your Rhythm

For the first chapter of incepra®, we're inviting 150 people to help shape what comes next. 

You see new products and content before anyone else, and you are the first we ask what the members' environment should become. Your price stays at €95 a month for as long as your plan continues, also if you switch to the other life theme, with a founding badge in your profile. 

We are looking for people who, like us, believe that change starts with what you do, and who want to share their experience with us in a way that suits them. Founding members choose a monthly or a three-month plan, at €95 a month.

150 founding members. By invitation.
A first chapter is better written together.

Membership 2 Founding Circle

Articles for members on a monthly or three-month plan. Each series follows the habits in a habit-building journal, one article per habit. The articles explain the research behind each habit, with their sources, and end with practical ways to build it into your day. The members’ environment opens when you are logged in with an active plan.

Start with the theme that reflects where you are. For incepra®’s balanced brain, the habit-building journal is built around where sleep and stress meet. For incepra®’s vibrant life, it weaves movement back into the day. Take the questionnaire

The box holds incepra®’s habit-building journal for a 90-day cycle and the first month of incepra®’s targeted nutritional support and incepra®’s foundation. On the monthly plan, the nutritional support and the foundation arrive every month and a new habit-building journal every 90 days. On the three-month plan, the rest of your first 90 days arrives in month two; after that, everything arrives in one delivery every 90 days, with a new habit-building journal.

On a monthly plan, we charge you every month; on a three-month plan, every three months (€345). This happens automatically at the start of each period. As a founding member you pay €95 a month, monthly on a monthly plan and every three months (€285) on a three-month plan.

Yes. On the monthly plan, with effect from the end of the current month. On the three-month plan, from the end of the current 90-day cycle. You can pause for up to three months per calendar year. You manage your plan in your account: log in with the one-time code we email you, no password needed. Pausing or cancelling during your first 90 days ends the 90-day promise.

Your order will be handed over as quickly as possible to the carrier you selected, who sets their own delivery timeframe, typically 1–2 business days. You can always find the most accurate information by using the tracking number provided by the carrier.

The 90-day promise lets you request a full refund of your first 90-day cycle if incepra® does not suit you. We offer it because a new routine takes about three months to build, and we believe in a system that starts with your habits. You can request the refund between day 90 and day 104 after delivery of your first order. You do not need to send anything back, not even used products or a completed habit-building journal. We ask you to answer a few questions about your experience. The promise applies to the first cycle of both plans, once per customer. Pausing or cancelling within the first 90 days ends it, and a claim ends your plan. It does not apply to the one-time box.

A cycle lasts 90 days. New behaviours typically take around 66 days to become automatic (Lally et al., 2010), with health behaviours often requiring two to five months. Ninety days sits within that window, long enough for a habit to settle and short enough to feel like a concrete commitment. At the end, you decide what comes next. Everyone is different.

Not for a one-time purchase, although it makes following your order easier. For a monthly or three-month plan you do, so you can manage your plan. With an active plan, the members’ environment opens once you are logged in. You log in with a one-time code by email, without a password.

Register your interest and answer a few questions about how you would use incepra® and share your experience. Within one working day you'll hear whether you are invited. Once the shop is open, your invitation gives you a personal link to the founding plan at €95 a month. Your place is confirmed when you start your plan, in the order plans are started, until all 150 are taken. Already on a monthly or three-month plan? You can apply too, and if you're invited, we move you to the founding plan and settle the difference automatically on your next order. Founding members choose a monthly or a three-month plan. If you cancel, your founding price ends.